- Jen Viano Communications
- C: 248.703.9297
- Jen@JenViano.com
"We support a charity because it gives us a chance to love something about ourselves."
Hi, I'm Jen Viano.
This quote from Seth Godin is one of my favorites.
Why?
If you're a nonprofit professional, Board Member or volunteer working to raise funds for your favorite charity, it helps remind you of something valuable and important:
Yes, the people who give to your nonprofit care about your cause. But, first and foremost, they care about how giving to your nonprofit makes them feel about themselves.
It's only human nature, right?
People decide to donate, attend an event, volunteer or become an advocate for your nonprofit based on EMOTIONS first.
Emotions like empathy, anger, compassion, sadness, pride and even loneliness.
And research shows that when your communications are truly donor-centered (versus organization-centered), you'll be tapping into those emotions.
As a donor myself and a nonprofit writer who’s fascinated with donor behavior, I’m really passionate about the work I do helping nonprofits make deeper emotional connections with donors—connections that ultimately attract gifts and grow revenue, so nonprofits can do more to help those they serve.
After nearly 20 years working in nonprofit positions that include CEO, Executive Director and Director of Development, I launched Jen Viano Communications to focus on my deepest passion: Using the art of the written word to help nonprofits do a better job of attracting and cultivating lifetime donors.
Throughout my work, one thing I've always appreciated is this:
In order for any nonprofit to realize its potential for helping the people it serves, a strong donor development and fundraising program must be a priority.
And the bottom line is that you must invest in well-written, effective, polished, professional communications to attract + develop donors, raise more money and be in a position to make a greater impact with your mission-critical work.
And, for me, I've always LOVED to write.
With a BA in Communications, two decades of using words to educate + engage + persuade, specialized training in nonprofit copywriting, and with colleagues and clients saying:
“You’re a gifted writer, Jen!”
“I love the letter you wrote, it's beautiful."
"The story you wrote brought me to tears.”
I’m humbled and very happy to be serving nonprofits as a writer/consultant these days.
What does this mean for you?
As someone who's been in the trenches successfully cultivating, soliciting and stewarding donors for gifts large and small—and with creation of thousands of online/offline communications under my belt—I'm uniquely positioned to help you:
Through writing and consulting services that I offer, you can work with me to accomplish these kinds of results and much more.
With compelling, donor-centered communications that I’ve created, results I’ve helped generate for past nonprofits I've served and clients include:
Visit my LinkedIn profile to learn more about my experience and results I’ve delivered to nonprofits I’ve served.
To begin exploring a writing project or consulting partnership, start here to send me a message or get in touch via email or phone.
I look forward to connecting with you soon,