- Jen Viano Communications
- C: 248.703.9297
- Jen@JenViano.com
Is your nonprofit losing donors because of the way you’re writing to them?
Is over-solicitation turning your donors off?
Do your appeal letters go on and on about your organization instead of focusing on the donor?
Do you need to breathe some life into your donor attraction efforts with more communications that show gratitude, share stories and make your donors smile?
Research shows that the answer is probably “yes” to all of the above.
Here’s an unsettling statistic that just may make you cringe:
7 out of 10 first-time donors never give again
Not good.
But, you can overcome costly donor attrition you’re likely experiencing with simple but meaningful changes in your donor communications.
Prompt, warm thank you letters, new donor welcome packages, gratitude reports and regular newsletters filled with stories of people helped + outcomes achieved can make all the difference in the world.
So, if your nonprofit is doing great things to help those you serve but suffering from dull communications and donor drop-out, I can help.
To be as successful as possible with your nonprofit’s mission-critical work, it’s vital that you have sustainable support that continues to grow.
The most effective way to ensure this is to invest NOW in getting to the top of your game attracting and cultivating loyal, lifetime givers with consistent, interesting, valuable and inspiring donor-centered communications sent throughout the year.
Combining compelling fundraising appeals with helpful + heart-tugging communications is a winning strategy that will help your nonprofit attract more donors who enjoy making regular and increased donations over time.
With a plethora of written donor-centered communications, I help you tell the stories your donors care about, provide valuable content, motivate your audiences to give, and cultivate donors to keep their support coming.
These online + offline communications include:
Annual Fund Appeals
Annual Reports
Articles / Stories
Blog Posts
Board Member Correspondence
Brochures
Direct Mail Newsletters + Cover Letters
Donors Only Newsletters / Websites
Educational Guides/Publications
Emails for Advocacy/Other Topics
E-Newsletters
Event Communications
Executive Ghostwriting
Fundraising Letters/Emails/Videos
Grants
Gratitude Report Packages
Monthly Giving Program Communications
New Donor Welcome Packages
Planned Giving Communications
Press Releases
Programs/Services Materials
Social Media Messages
Special Appeals/Proposals for Major Gifts
Sponsorship Proposals
Stewardship Reports for Major Donors
Surveys
Thank You Letters/Emails/Videos
Website Content/Copy
And, if you’re looking to improve your existing communications, I also offer editing services where I help you rework a piece to make it more effective.
Visit my portfolio page to see my writing samples.
Visit my testimonials page to see what people are saying about my work.
Partnering with me as your nonprofit writer will help you:
Whether you want to improve one letter, create a new monthly newsletter or develop a new set of year-long donor communications, you can achieve revenue-growing results like this:
And this is just a beginning list!
Donor communications that are written to emotionally connect, engage and inspire are at the very heart of your organization’s ability to attract donors and grow revenue.
Start here to send me a message or contact me via email or phone.