Writing Services

Is your nonprofit losing donors because of the way you’re writing to them?

Is over-solicitation turning your donors off?

Do your appeal letters go on and on about your organization instead of focusing on the donor?

Do you need to breathe some life into your donor attraction efforts with more communications that show gratitude, share stories and make your donors smile?

Research shows that the answer is probably “yes” to all of the above.

Here’s an unsettling statistic that just may make you cringe:

7 out of 10 first-time donors never give again

Not good.

But, you can overcome costly donor attrition you’re likely experiencing with simple but meaningful changes in your donor communications.

Prompt, warm thank you letters, new donor welcome packages, gratitude reports and regular newsletters filled with stories of people helped + outcomes achieved can make all the difference in the world.

So, if your nonprofit is doing great things to help those you serve but suffering from dull communications and donor drop-out, I can help.

AN INVESTMENT IN QUALITY WRITING = HAPPY, LIFETIME DONORS

To be as successful as possible with your nonprofit’s mission-critical work, it’s vital that you have sustainable support that continues to grow.

The most effective way to ensure this is to invest NOW in getting to the top of your game attracting and cultivating loyal, lifetime givers with consistent, interesting, valuable and inspiring donor-centered communications sent throughout the year.

Combining compelling fundraising appeals with helpful + heart-tugging communications is a winning strategy that will help your nonprofit attract more donors who enjoy making regular and increased donations over time.

MY WRITING: HELPING YOU ATTRACT AND KEEP YOUR DONORS

With a plethora of written donor-centered communications, I help you tell the stories your donors care about, provide valuable content, motivate your audiences to give, and cultivate donors to keep their support coming.

These online + offline communications include:

Annual Fund Appeals

Annual Reports

Articles / Stories

Blog Posts

Board Member Correspondence

Brochures

Direct Mail Newsletters + Cover Letters

Donors Only Newsletters / Websites

Educational Guides/Publications

Emails for Advocacy/Other Topics

E-Newsletters

Event Communications

Executive Ghostwriting

Fundraising Letters/Emails/Videos

Grants

Gratitude Report Packages

Monthly Giving Program Communications

New Donor Welcome Packages

Planned Giving Communications

Press Releases

Programs/Services Materials

Social Media Messages

Special Appeals/Proposals for Major Gifts

Sponsorship Proposals

Stewardship Reports for Major Donors

Surveys

Thank You Letters/Emails/Videos

Website Content/Copy

And, if you’re looking to improve your existing communications, I also offer editing services where I help you rework a piece to make it more effective.

Visit my portfolio page to see my writing samples.

Visit my testimonials page to see what people are saying about my work.

HOW HIRING ME WILL BENEFIT YOU AND BRING YOU RESULTS

Partnering with me as your nonprofit writer will help you:

  • Connect with your donors on a deep emotional level—the cornerstone to successful donor communications. A recent story I wrote brought one supporter to tears (in a good way!), and he’s told me he’s sharing the story with all of his children and grandchildren.
  • Motivate donors to make new gifts, repeat gifts and up-leveled gifts.
  • Bring back lapsed donors who haven’t given in awhile.
  • Communicate key messages and stories without stuffy nonprofit speak that leaves donors (and prospective donors) uninspired.
  • Make your donors feel good about their investment in your cause.
  • Show your donors OFTEN how special and appreciated they are.
  • Demonstrate the impact of your donors' gifts.
  • Vividly describe outcomes that donors are helping to accomplish with their support.
  • Build goodwill in a consistent way that sets the stage for desire to donate again.
  • Avoid the pain of writer's block.
  • Get your communications working more effectively sooner.
  • Save your precious time so you can devote more of it to calling, visiting and nurturing your donor relationships.
  • Grow your revenue so you can do more to help those you serve.

Whether you want to improve one letter, create a new monthly newsletter or develop a new set of year-long donor communications, you can achieve revenue-growing results like this:

  • Your new thank you letter is one of the warmest and touching that one of your donors has ever seen. It’s year-end, and she’s been thinking about which charity should receive the rest of the generous giving budget she’s set aside. There’s no doubt in her mind: She picks yours.
  • Your new (or new and improved) monthly e-newsletter inspires a company to sponsor your program after seeing all the great work you’re doing.
  • Your gratitude report gives one of your longtime donors so much joy that she decides it’s time to update her will to include a bequest to your charity.
  • Your printed newsletter reaches one of your beneficiaries at just the right time, when he needed something to lift his spirits. He reads a story of someone struggling with something similar and, after connecting, they build a wonderful friendship. He sends in a first-time tribute gift as a result, and he’s now got a favorite new charity: yours.
  • Your annual report beautifully recognizes special donors who’ve made significant cumulative gifts. One donor decides that she’d like to move up a level, so she increases her annual contribution.

And this is just a beginning list!

Donor communications that are written to emotionally connect, engage and inspire are at the very heart of your organization’s ability to attract donors and grow revenue.

INTERESTED IN WORKING WITH ME ON A WRITING PROJECT?

Start here to send me a message or contact me via email or phone.