I Just Donated Because of This! (Year-End Tool for Your Website)

The Donor Attraction Letter

Wednesday, December 18, 2013

Year-end is getting so close now!

But, there’s still time to make one more update to your website to help inspire your year-end online donors and get them quickly to your donate page:

It’s a home page pop-up box.

Last week, it worked on me!

I’m a big animal lover and was visiting www.farmsanctuary.org when this engaging pop-up box greeted me:

Before arriving at their site, I had read a story about Farm Sanctuary elsewhere and had been touched by their work rescuing and caring for farm animals. So, I was excited to see this message letting me know that my gift would be matched.

I made a donation and am now a proud supporter.

With those adorable cow eyes looking at me, how could I not? : )

The big takeaway is this:

If you’re not using this tool yet, there’s still time to add it to your site. A beautifully-designed pop-up box with a compelling message like the one above can help you reinforce your year-end/holiday giving campaign promotions, pull on heartstrings, and maximize online giving during these final days of December.

Dedicated to helping you attract and keep your donors,

Jen Viano
Nonprofit Writer/Consultant
Editor, The Donor Attraction Letter

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