Resources

Welcome to my Resources page!

Here you'll find donor attraction and retention resources as well as others you may find helpful.

The Donor Attraction Letter

If you haven't yet, sign up for my free e-newsletter, The Donor Attraction Letter, on the right.

Access back issues of The Donor Attraction Letter here.

Research, Reports and Articles

Click here for resources that can help you learn more about what's happening in charitable giving and donor attraction/retention today.

Recommended Reading

Click here for a list of books I recommend for becoming a better nonprofit communicator and fundraiser.

Peer-to-Peer Fundraising

Click here for a helpful eBook on peer-to-peer (also called friend-to-friend) fundraising.

Mobile Giving

Click here for a helpful eBook on mobile giving.

Style Guides

Click here to take a look at some editorial and visual style guides that can help you create clear, consistent, trust-building communications for your donors.

Jen Viano Communications eBrochure

Click here to download my eBrochure.