Recommended Reading

Looking to dive in to some books that can help you become a better nonprofit communicator and fundraiser?

Here's a list of essential books almost guaranteed to help you develop stronger donor relationships (friendships, really!) that lead to more giving for your nonprofit:

Seeing Through a Donor's Eyes

How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign

By Tom Ahern

Donor Centered Fundraising

How to Hold On to Your Donors and Raise Much More Money

By Penelope Burk

Building Donor Loyalty

The Fundraiser's Guide to Increasing Lifetime Value

By Adrian Sargeant

Relationship Fundraising

By Ken Burnett

The Zen of Fundraising

89 Timeless Ideas to Strengthen and Develop Your Donor Relationships

By Ken Burnett

Revolution in the Mailbox

Your Guide to Successful Direct Mail Fundraising

By Mal Warwick