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Below you'll find research, reports, articles and other resources I've gathered to help you learn more about what's happening today in charitable giving and how you can leverage research about donor behavior to improve your donor attraction and retention efforts:
Donor Retention: What Do We Know & What Can We Do About It?
Adrian Sargeant, Robert F. Hartsook Professor of Fundraising, Indiana University
NonprofitQuarterly.com, August 6, 2013
The Cygnus Donor Survey: Where Philanthropy is Headed in 2012
Penelope Burk, June 2012
A whitepaper published by Convio and Donordigital