Recommended Reading to Help You Attract + Keep Your Donors

The Donor Attraction Letter

Monday, December 23, 2013


Around the holidays, one thing I love is curling up with good books!

You probably do, too, so I wanted to pass on a list of recommended books that are practically guaranteed to help you become a better nonprofit communicator and fundraiser.

Click here for the list.

The books I’m recommending are widely touted as having the very best content and counsel for strengthening donor relationships that lead to more giving. The authors are brilliant thought leaders with engaging writing styles (especially Tom Ahern!), and I’m confident that their research, insights, and recommendations will spark many “light bulb moments” for you.

Happy reading and happy holidays!

Dedicated to helping you attract and keep your donors,


Jen Viano
Nonprofit Writer/Consultant
Editor, The Donor Attraction Letter

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